About Wildlings Apparel
“As consumers, we have so much power to change the world by just being careful in what we buy” —Emma Watson
Authenticity
Where do I like to spend the majority of my time? On our farm, with family, friends, and animals. But, I love to travel, hike, camp and horseback ride just as much, or sit in a local cafe sipping a mocha. With that in mind, each and every design is thoughtfully selected, or commissioned to stay true to who I am and what brings me joy in a day.
The designs are often tested on the kids to see how functional they are in everyday wear inside and outside. I pride myself in putting quality clothing on my kids that also strikes up conversation when we go out.
I love to hear that an item has been passed down and still going strong years later. Or, when I receive a picture of a little girl still wearing her dress as a top becuase she loves it so much 3 years later. It would be rare for a fast fashion item to last for that many years and washes.
Shopping from a small shop takes intention, and valuing quality over quantity.
Prints
Each print is carefully selected for the seasonal releases. With a focus on hand painted by individual artists, often women within North America. I love supporting individuals who are passionate about what they create. Once the prints are selected, we print onto organic cotton fabric and have it shipped to my door.
Materials
Organic Cotton
Organic cotton and conventional cotton have several key differences in terms of cultivation, production, and environmental impact. Here are some of the benefits of organic cotton compared to conventional cotton:
Organic cotton is grown without the use of synthetic pesticides, herbicides, or genetically modified organisms.
Farming practices prioritize soil health through techniques like crop rotation, composting, and natural pest control. These methods help maintain soil fertility, prevent erosion, and preserve biodiversity. Farmers often utilize rainwater harvesting, efficient irrigation techniques, and water management strategies to reduce water consumption and preserve this valuable resource.
Fibers tend to be softer and hypoallergenic compared to conventionally grown cotton. They are less likely to cause skin irritations or allergies, making them a popular choice for individuals with sensitive skin.
While organic cotton offers several advantages, it is worth noting that it typically requires more land and labor compared to conventional cotton. This can result in slightly higher prices for organic cotton products. However, the benefits in terms of environmental sustainability and social responsibility make it an appealing choice for many consumers and brands committed to ethical and sustainable practices.
Tencel
Tencel, also known as lyocell, is considered an eco-friendly fabric for several reasons.
Tencel is made from wood pulp, primarily sourced from eucalyptus trees. Eucalyptus is a fast-growing plant that requires less water, pesticides, and land compared to other natural fibers such as cotton. The trees used for Tencel production are typically grown on managed plantations, minimizing the impact on natural forests. It
is produced using a closed-loop manufacturing process, which means that the solvents and chemicals used to break down the wood pulp into fibers are recycled and reused. This closed-loop system significantly reduces water consumption and chemical waste compared to traditional textile manufacturing processes.
Tencel is biodegradable, meaning it can naturally decompose when discarded, unlike synthetic fabrics like polyester. This property reduces the environmental impact and waste accumulation associated with textile disposal.
Bamboo
Blending with bamboo fabric can offer several benefits due to the unique properties of bamboo fibers.
Bamboo fabric is known for its luxurious softness, often compared to cashmere or silk. Blending bamboo fibers with other materials can enhance the comfort and overall soft feel of the fabric. Blending bamboo with other fibers can help improve the breathability of the fabric, making it more comfortable to wear in hot and humid conditions.
Bamboo has natural antimicrobial properties, thanks to a substance called "bamboo kun." This property helps inhibit the growth of bacteria, making bamboo fabric naturally odor-resistant.
It is a highly renewable resource that grows quickly and requires minimal water and pesticides compared to conventional crops.
While bamboo itself is a highly renewable resource, the process of turning bamboo into fabric requires significant energy and water inputs. The chemicals used in the production process, if not properly managed, can also contribute to pollution and environmental degradation.
We do our best to source sustainable bamboo, and take the approach of diversifying the fabrics we use and sticking to small batch releases for all collections to reduce the carbon footprint.
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